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The Master in Urban Management and Architectural Design is aimed at professionals wishing to develop and update their skills. It is meant to replace old methods that are no longer applicable to the urban complexity by proposing new responses for the current and future scenarios and enabling professionals to deal with territorial transformations, handle conflicts in a creative way and provide unusual design solutions.The Master starts with a week for orientation and team building, whose aim is to organize skills, set off the different backgrounds and share the knowledge of all; during the first week of the Master and during the whole Academic year, tours of the most important construction sites of Milan areorganized for the students. Then, a series of lectures and workshops follows. This system allows students to update the notions they acquired in the different degree courses, by adopting an organic approach to the territory. It provides a vision in which city planning, design skill, social and anthropological analysis, marketing and communication tools can converge, to create a new professional identity, whose aim is to depict again the functions and the appearance of the urban space.

The main part of the Master focuses on the following topics:

Policies: the ability to consider the territory as a complex system made up of policies, laws, economy and finance;
Vision: he ability to analyse important events for the urban territory as well as the tools needed to project such analyses into the future;
Architectural Link: the ability to forge and shape new design ideas throughout a relationship with new cultural and interdisciplinary aspects that have become fundamental for the creation and the development;
Communication and Marketing for the Territory: communication and marketing as guiding topics, as the backbone of the project, in order to collect resources and obtain consensus;
Urban Management: the management and the extended planning of the territory and of its functions;
Architectural Design: the design and the creation of the elements that make up the territory

Programme and teaching methodology

The Master deals with:

- design quality, in terms of town planning and building trade;
- coordination strategies for the interventions of the decisional actors, with the creation of operative and managerial structures based on innovative organizational patterns;
- the social quality of the planning proposals, based on planning procedures and on innovative techniques regarding the activation, guidance and listening of participation;
- optimization of the financial resources, both public and private, to obtain the operators' interest;
- the use of the most adeguate tools to create and communicate projects

The Master Course is based on learning through experience. Therefore, students will be guided in each course phase and encouraged to "learn by doing".

Policies

Roberto Camagni: economics of the territory
Matteo Bolocan: the governance of development policies and its meaning
Remy Cohen: project finance and business plan
Fulvio Scaparro: urban mediation
Livia Piperno: regeneration of industrial wasteland
Sergio Dinale: innovative planning tools in the city planning
Virginia Giandelli: the instruments to intervene into the territory
Giovanni Matteo Mai: the elements of the urban scenery of Milan

Case history

Fabio Terragni: special projects - the agency asansiro
Giovanni Oggioni: criteria and methods of implemental city planning

Workshop

Virginia Giandelli: urban regeneration, a representative case

Vision

Maria Cristina Gibelli: international comparison
Antonio Tosi: urban sociology notes
Giovanni Lanzone: new tools for territorial analysis
Dipak R. Pant: scenarios, planning/place-brand strategy
Gianandrea Barreca: to read and to write the territory
Lanfranco Senn: competition among urban areas
Ezio Manzini: territory and sustainable solutions
Manfredi Catella: real estate vision for the global market

Case history

Renato Galliano: territorial evelopment agencies
Stefano Boeri: multiplicity- fringe visions
Esterni: urban emergencies

Workshop

Giovanni Lanzone: the weak signals of the territory

Architectural Link

Gianandrea Barreca: the big cities of Mediterranean area
Alberto Ferlenga: Venice - its history and its project
Francesco Jodice: projects and photography
Marco Brizzi: projects and cinema
A12: recent projects - between art and architecture
Mauro Giuliani: architecture and civil engineering - from the structure to the detail
Nico Ventura: architecture and infrastructure - the space of the movement
Joan Roig: architecture and landscape - the urban parks

Case history

Andrea Branzi: beauty as a giude to functionality
Studio Boeri: recent projects
Paolo Caputo: Montecity Milano - a study case
Francesco Bonami: the museums systems

Workshop

Gianandrea Barreca: designing "borders"

Communication and Marketing for the territory

Alessandro Paciello: communication in a crisis situation
Emanuele Invernizzi: organizational communication
Giovanni Lanzone: territorial marketing
Elena Pacenti: design of services - instruments and ideas to design interaction in the services
Chiara Pignaris: involving the citizens in the city design
Iva Tassan: the tools of urban communication

Case history

Bruno Gabrielli: Genoa - strategic repositioning of the city
Maria Cristina Venanzi: communicating the city and the territory / the "event" yards
Andrea De Eccher: the urban centres

Workshop

Roberta Boscotrecase: the role of communication in architectural and city planning projects

Urban Management

Didier Rebois: competitions and international co-operation
CdIE: E.U. programs
Antonella Marucco: the future of the metropolitan areas
Marco Scagliarini: urban accessibility
Anne-Marie Guglielmi: SEM as an instrument of territorial development

Case history

Sergio Lironi: sustainable architecture and urban Management in Padova
Turiddo Pugliese: a strategic plan for Venice
Paolo Simonetti: the most important development projects of Milan

Workshop

Virginia Giandelli, Giovanni Lanzone: planning the city life

Architectural Design

Italo Rota: the relationship between public areas and interior space
Cino Zucchi: the project between tradition and contemporaneity
Marco Carrano: the management of the public functions Metrogramma: "Milan designs" changes in the metropolitan area
Cloe Piccoli: free zones

Case history

Studio Archea: recent projects
Atelier Jean Nouvel: designing at an international scale
Studio Fuksas: recent projects

Workshop

Gianandrea Barreca: the strategic core of a metropolitan area